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UX Strategy – Defined experience principles: empowerment, prevention, emotional safety, and real-world connection — emphasising AI as a supportive companion. Interaction & Information Design – Created flows and content structures that gave users control, allowed them to challenge AI interpretations, and shaped a shared understanding between user and system. Accessibility & UX Writing – Applied 16pt minimum typography, colour + shape coding, neutral/positive language, and clear explanations of how suggestions were generated. Hi-Fi Prototyping & Iteration – Refined navigation, tone, and data presentation across tests to ensure clarity, comfort, and trust in an AI-driven experience. BIGGEST PROJECT CHALLENGES: Designing AI for a user group often sceptical of automation and data collection. Making the AI feel transparent, supportive, and collaborative, rather than intrusive or authoritative. Creating personalisation that respects privacy, autonomy, and emotional sensitivity. 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Project Status: Delivered
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Project Status: Delivered
Role: UX/UI Design Lead\n
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Academic Project – Master’s in Digital Product Design LANGUAGE: Spanish PROJECT PERIOD: 2025 PROJECT STATUS: Delivered ROLE: End-to-end UX/UI Designer, co-led UX Research OBJECTIVE: Design an AI-powered wellbeing assistant that helps older adults prevent, detect, and reduce loneliness through a personalised, holistic understanding of emotional, social, and physical wellbeing – while ensuring the AI feels trustworthy, transparent, and genuinely supportive. DELIVERABLES: Hi-Fi prototype of the Moncho app Comprehensive report documenting the full UX/UI process, grounded in Design Thinking and UX research. USERS: Older adults, especially those at risk of experiencing loneliness. APPROACH: Design Thinking & Human-Centred Design – Structured the full process through research, ideation, prototyping, and iterative testing. AI Transparency & Trust-Building – Designed interactions that explained AI outputs clearly, invited user input, and avoided “black box” behaviours. The AI was framed as collaborative, not authoritative, helping reduce scepticism in older adults. User Research – Interviews, workshops, and three rounds of usability testing with older adults and experts to understand emotional needs, digital literacy levels, and attitudes toward AI. Benchmarking & Competitive Analysis – Analysed MeetUp, ElliQ, and wellbeing apps to identify gaps in personalisation, accessibility, and trust for this demographic. UX Strategy – Defined experience principles: empowerment, prevention, emotional safety, and real-world connection — emphasising AI as a supportive companion. Interaction & Information Design – Created flows and content structures that gave users control, allowed them to challenge AI interpretations, and shaped a shared understanding between user and system. Accessibility & UX Writing – Applied 16pt minimum typography, colour + shape coding, neutral/positive language, and clear explanations of how suggestions were generated. Hi-Fi Prototyping & Iteration – Refined navigation, tone, and data presentation across tests to ensure clarity, comfort, and trust in an AI-driven experience. BIGGEST PROJECT CHALLENGES: Designing AI for a user group often sceptical of automation and data collection. Making the AI feel transparent, supportive, and collaborative, rather than intrusive or authoritative. Creating personalisation that respects privacy, autonomy, and emotional sensitivity. Communicating complex wellbeing insights in a way that aligns with varying levels of digital literacy. 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Academic Project – Master’s in Digital Product Design \nLANGUAGE: Spanish\nPROJECT PERIOD: 2025\nPROJECT STATUS: Delivered\nROLE: End-to-end UX/UI Designer, co-led UX Research \n\nOBJECTIVE:\nDesign an AI-powered wellbeing assistant that helps older adults prevent, detect, and reduce loneliness through a personalised, holistic understanding of emotional, social, and physical wellbeing – while ensuring the AI feels trustworthy, transparent, and genuinely supportive.\n\nDELIVERABLES:\nHi-Fi prototype of the Moncho app\nComprehensive report documenting the full UX/UI process, grounded in Design Thinking and UX research. \n\nUSERS:\nOlder adults, especially those at risk of experiencing loneliness.\n\nAPPROACH:\nDesign Thinking & Human-Centred Design – Structured the full process through research, ideation, prototyping, and iterative testing.\nAI Transparency & Trust-Building – Designed interactions that explained AI outputs clearly, invited user input, and avoided “black box” behaviours. The AI was framed as collaborative, not authoritative, helping reduce scepticism in older adults.\nUser Research – Interviews, workshops, and three rounds of usability testing with older adults and experts to understand emotional needs, digital literacy levels, and attitudes toward AI.\nBenchmarking & Competitive Analysis – Analysed MeetUp, ElliQ, and wellbeing apps to identify gaps in personalisation, accessibility, and trust for this demographic.\nUX Strategy – Defined experience principles: empowerment, prevention, emotional safety, and real-world connection — emphasising AI as a supportive companion.\nInteraction & Information Design – Created flows and content structures that gave users control, allowed them to challenge AI interpretations, and shaped a shared understanding between user and system.\nAccessibility & UX Writing – Applied 16pt minimum typography, colour + shape coding, neutral/positive language, and clear explanations of how suggestions were generated.\nHi-Fi 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Academic Project – Master’s in Digital Product Design LANGUAGE: Spanish PROJECT PERIOD: 2025 PROJECT STATUS: Delivered ROLE: End-to-end UX/UI Designer, co-led UX Research OBJECTIVE: Design an AI-powered wellbeing assistant that helps older adults prevent, detect, and reduce loneliness through a personalised, holistic understanding of emotional, social, and physical wellbeing – while ensuring the AI feels trustworthy, transparent, and genuinely supportive. DELIVERABLES: Hi-Fi prototype of the Moncho app Comprehensive report documenting the full UX/UI process, grounded in Design Thinking and UX research. USERS: Older adults, especially those at risk of experiencing loneliness. APPROACH: Design Thinking & Human-Centred Design – Structured the full process through research, ideation, prototyping, and iterative testing. AI Transparency & Trust-Building – Designed interactions that explained AI outputs clearly, invited user input, and avoided “black box” behaviours. The AI was framed as collaborative, not authoritative, helping reduce scepticism in older adults. User Research – Interviews, workshops, and three rounds of usability testing with older adults and experts to understand emotional needs, digital literacy levels, and attitudes toward AI. Benchmarking & Competitive Analysis – Analysed MeetUp, ElliQ, and wellbeing apps to identify gaps in personalisation, accessibility, and trust for this demographic. UX Strategy – Defined experience principles: empowerment, prevention, emotional safety, and real-world connection — emphasising AI as a supportive companion. Interaction & Information Design – Created flows and content structures that gave users control, allowed them to challenge AI interpretations, and shaped a shared understanding between user and system. Accessibility & UX Writing – Applied 16pt minimum typography, colour + shape coding, neutral/positive language, and clear explanations of how suggestions were generated. Hi-Fi Prototyping & Iteration – Refined navigation, tone, and data presentation across tests to ensure clarity, comfort, and trust in an AI-driven experience. BIGGEST PROJECT CHALLENGES: Designing AI for a user group often sceptical of automation and data collection. Making the AI feel transparent, supportive, and collaborative, rather than intrusive or authoritative. Creating personalisation that respects privacy, autonomy, and emotional sensitivity. 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Academic Project – Master’s in Digital Product Design \nLANGUAGE: Spanish\nPROJECT PERIOD: 2025\nPROJECT STATUS: Delivered\nROLE: End-to-end UX/UI Designer, co-led UX Research \n\nOBJECTIVE:\nDesign an AI-powered wellbeing assistant that helps older adults prevent, detect, and reduce loneliness through a personalised, holistic understanding of emotional, social, and physical wellbeing – while ensuring the AI feels trustworthy, transparent, and genuinely supportive.\n\nDELIVERABLES:\nHi-Fi prototype of the Moncho app\nComprehensive report documenting the full UX/UI process, grounded in Design Thinking and UX research. \n\nUSERS:\nOlder adults, especially those at risk of experiencing loneliness.\n\nAPPROACH:\nDesign Thinking & Human-Centred Design – Structured the full process through research, ideation, prototyping, and iterative testing.\nAI Transparency & Trust-Building – Designed interactions that explained AI outputs clearly, invited user input, and avoided “black box” behaviours. The AI was framed as collaborative, not authoritative, helping reduce scepticism in older adults.\nUser Research – Interviews, workshops, and three rounds of usability testing with older adults and experts to understand emotional needs, digital literacy levels, and attitudes toward AI.\nBenchmarking & Competitive Analysis – Analysed MeetUp, ElliQ, and wellbeing apps to identify gaps in personalisation, accessibility, and trust for this demographic.\nUX Strategy – Defined experience principles: empowerment, prevention, emotional safety, and real-world connection — emphasising AI as a supportive companion.\nInteraction & Information Design – Created flows and content structures that gave users control, allowed them to challenge AI interpretations, and shaped a shared understanding between user and system.\nAccessibility & UX Writing – Applied 16pt minimum typography, colour + shape coding, neutral/positive language, and clear explanations of how suggestions were generated.\nHi-Fi 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Delivered ROLE: End-to-end UX/UI Designer, co-led UX Research OBJECTIVE: Design an AI-powered wellbeing assistant that helps older adults prevent, detect, and reduce loneliness through a personalised, holistic understanding of emotional, social, and physical wellbeing – while ensuring the AI feels trustworthy, transparent, and genuinely supportive. 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Academic Project – Master’s in Digital Product Design \nLANGUAGE: Spanish\nPROJECT PERIOD: 2025\nPROJECT STATUS: Delivered\nROLE: End-to-end UX/UI Designer, co-led UX Research \n\nOBJECTIVE:\nDesign an AI-powered wellbeing assistant that helps older adults prevent, detect, and reduce loneliness through a personalised, holistic understanding of emotional, social, and physical wellbeing – while ensuring the AI feels trustworthy, transparent, and genuinely supportive.\n\nDELIVERABLES:\nHi-Fi prototype of the Moncho app\nComprehensive report documenting the full UX/UI process, grounded in Design Thinking and UX research. \n\nUSERS:\nOlder adults, especially those at risk of experiencing loneliness.\n\nAPPROACH:\nDesign Thinking & Human-Centred Design – Structured the full process through research, ideation, prototyping, and iterative testing.\nAI Transparency & Trust-Building – Designed interactions that explained AI outputs clearly, invited user input, and avoided “black box” behaviours. The AI was framed as collaborative, not authoritative, helping reduce scepticism in older adults.\nUser Research – Interviews, workshops, and three rounds of usability testing with older adults and experts to understand emotional needs, digital literacy levels, and attitudes toward AI.\nBenchmarking & Competitive Analysis – Analysed MeetUp, ElliQ, and wellbeing apps to identify gaps in personalisation, accessibility, and trust for this demographic.\nUX Strategy – Defined experience principles: empowerment, prevention, emotional safety, and real-world connection — emphasising AI as a supportive companion.\nInteraction & Information Design – Created flows and content structures that gave users control, allowed them to challenge AI interpretations, and shaped a shared understanding between user and system.\nAccessibility & UX Writing – Applied 16pt minimum typography, colour + shape coding, neutral/positive language, and clear explanations of how suggestions were generated.\nHi-Fi 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DELIVERABLES: Hi-Fi prototype of the Moncho app Comprehensive report documenting the full UX/UI process, grounded in Design Thinking and UX research. USERS: Older adults, especially those at risk of experiencing loneliness. APPROACH: Design Thinking & Human-Centred Design – Structured the full process through research, ideation, prototyping, and iterative testing. AI Transparency & Trust-Building – Designed interactions that explained AI outputs clearly, invited user input, and avoided “black box” behaviours. The AI was framed as collaborative, not authoritative, helping reduce scepticism in older adults. User Research – Interviews, workshops, and three rounds of usability testing with older adults and experts to understand emotional needs, digital literacy levels, and attitudes toward AI. Benchmarking & Competitive Analysis – Analysed MeetUp, ElliQ, and wellbeing apps to identify gaps in personalisation, accessibility, and trust for this demographic. UX Strategy – Defined experience principles: empowerment, prevention, emotional safety, and real-world connection — emphasising AI as a supportive companion. Interaction & Information Design – Created flows and content structures that gave users control, allowed them to challenge AI interpretations, and shaped a shared understanding between user and system. Accessibility & UX Writing – Applied 16pt minimum typography, colour + shape coding, neutral/positive language, and clear explanations of how suggestions were generated. Hi-Fi Prototyping & Iteration – Refined navigation, tone, and data presentation across tests to ensure clarity, comfort, and trust in an AI-driven experience. BIGGEST PROJECT CHALLENGES: Designing AI for a user group often sceptical of automation and data collection. Making the AI feel transparent, supportive, and collaborative, rather than intrusive or authoritative. Creating personalisation that respects privacy, autonomy, and emotional sensitivity. 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Academic Project – Master’s in Digital Product Design \nLANGUAGE: Spanish\nPROJECT PERIOD: 2025\nPROJECT STATUS: Delivered\nROLE: End-to-end UX/UI Designer, co-led UX Research \n\nOBJECTIVE:\nDesign an AI-powered wellbeing assistant that helps older adults prevent, detect, and reduce loneliness through a personalised, holistic understanding of emotional, social, and physical wellbeing – while ensuring the AI feels trustworthy, transparent, and genuinely supportive.\n\nDELIVERABLES:\nHi-Fi prototype of the Moncho app\nComprehensive report documenting the full UX/UI process, grounded in Design Thinking and UX research. \n\nUSERS:\nOlder adults, especially those at risk of experiencing loneliness.\n\nAPPROACH:\nDesign Thinking & Human-Centred Design – Structured the full process through research, ideation, prototyping, and iterative testing.\nAI Transparency & Trust-Building – Designed interactions that explained AI outputs clearly, invited user input, and avoided “black box” behaviours. The AI was framed as collaborative, not authoritative, helping reduce scepticism in older adults.\nUser Research – Interviews, workshops, and three rounds of usability testing with older adults and experts to understand emotional needs, digital literacy levels, and attitudes toward AI.\nBenchmarking & Competitive Analysis – Analysed MeetUp, ElliQ, and wellbeing apps to identify gaps in personalisation, accessibility, and trust for this demographic.\nUX Strategy – Defined experience principles: empowerment, prevention, emotional safety, and real-world connection — emphasising AI as a supportive companion.\nInteraction & Information Design – Created flows and content structures that gave users control, allowed them to challenge AI interpretations, and shaped a shared understanding between user and system.\nAccessibility & UX Writing – Applied 16pt minimum typography, colour + shape coding, neutral/positive language, and clear explanations of how suggestions were generated.\nHi-Fi 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