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Meta
Project Period: 2023
Project Status: Delivered
Role: UX/UI Design Lead 
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Project Period: 2023
Project Status: Delivered
Role: UX/UI Design Lead\n
Team: \n3D Art team, Real-Time team, UX/UI Designer, Graphic Designer, Creative Director, CTO, QA, Account Manager.\n\nObjective: \nTranslate the vibrancy of a European town centre into an accessible, scalable VR/AR platform - balancing commerce, community, and education.\n\nDeliverables: \nUnity3D VR playable, CMS for client to import 3D shop interior environments, exterior shop branding or 3D models of items for sale. 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Project Period: 2023
Project Status: Delivered
Role: UX/UI Design Lead\n
Team: \n3D Art team, Real-Time team, UX/UI Designer, Graphic Designer, Creative Director, CTO, QA, Account Manager.\n\nObjective: \nTranslate the vibrancy of a European town centre into an accessible, scalable VR/AR platform - balancing commerce, community, and education.\n\nDeliverables: \nUnity3D VR playable, CMS for client to import 3D shop interior environments, exterior shop branding or 3D models of items for sale. 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(eCommerce future project deliverable.)\n\nUsers: \nGovernment representatives at technology fairs \n\nApproach: \nDesign thinking and agile methodology. \nUser-Centered Research – Identified needs of SMEs, local communities, and end-users to shape experience goals.\nIdeation - showcase the incredible possibilities of VR without making the experience too gimicky and maintain commonalities with real world experiences. \nAccessibility - Ensure the experience was accessible for a broad user base, not just tech-savvy users & multi-device solution: VR and iPad.\nJourney Mapping & Lo-Fi Wireframing – Designed clear, intuitive flows for shopping, learning, and community events.\nScalable UI System – Built a consistent design language across VR, AR, and web touchpoints.\nHi-Fi Wires, Prototyping & Testing.\nDelivered >150 Figma screens, VR test builds, and iPad AR prototypes; led progress meetings and defeneded design decisions to client; iterated based on client and user feedback.\n\nBiggest Project Challenges :\nTechnical challenge of clothing in VR, especially for the fashion store.\nEnsuring onboarding taught just enough for users who had never experienced VR without being too long to get users into the experience as quickly as possible. 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Translate the vibrancy of a European town centre into an accessible, scalable VR/AR platform – balancing commerce, community, and education. DELIVERABLES: Unity3D VR playable CMS for the client to import 3D shop interiors, exterior shop branding, or 3D models of items for sale iPad Magic Door (AR) version
(Future deliverable: eCommerce integration) USERS:
Government representatives at technology fairs APPROACH: Design Thinking & Agile Methodology User-Centred Research – Identified the needs of SMEs, local communities, and end-users to shape experience goals. Ideation – Showcase the possibilities of VR without making the experience gimmicky, while maintaining familiarity with real-world experiences. Accessibility – Ensure the experience was usable for a broad audience, not just tech-savvy users; provided a multi-device solution: VR and iPad. Journey Mapping & Lo-Fi Wireframing – Designed clear, intuitive flows for shopping, learning, and community events. Scalable UI System – Built a consistent design language across VR, AR, and web touchpoints. Hi-Fi Wireframes, Prototyping & Testing – Delivered over 150 Figma screens, VR test builds, and iPad AR prototypes; led progress meetings, defended design decisions to the client, and iterated based on client and user feedback. Biggest Project Challenges: Technical challenges of clothing in VR, particularly for the fashion store. 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