OBJECTIVE:
Translate the vibrancy of a European town centre into an accessible, scalable VR/AR platform – balancing commerce, community, and education.

DELIVERABLES:

• Unity3D VR playable
• CMS for the client to import 3D shop interiors, exterior shop branding, or 3D models of items for sale
• iPad Magic Door (AR) version
  (Future deliverable: eCommerce integration)

USERS:
Government representatives at technology fairs

APPROACH:

• Design Thinking & Agile Methodology
• User-Centred Research – Identified the needs of SMEs, local communities, and end-users to shape experience goals.
• Ideation – Showcase the possibilities of VR without making the experience gimmicky, while maintaining familiarity with real-world experiences.
• Accessibility – Ensure the experience was usable for a broad audience, not just tech-savvy users; provided a multi-device solution: VR and iPad.
• Journey Mapping & Lo-Fi Wireframing – Designed clear, intuitive flows for shopping, learning, and community events.
• Scalable UI System – Built a consistent design language across VR, AR, and web touchpoints.
• Hi-Fi Wireframes, Prototyping & Testing – Delivered over 150 Figma screens, VR test builds, and iPad AR prototypes; led progress meetings, defended design decisions to the client, and iterated based on client and user feedback.

BIGGEST PROJECT CHALLENGES:

• Technical challenges of clothing in VR, particularly for the fashion store.
• Ensuring onboarding provided enough guidance for users who had never experienced VR, without delaying access to the experience.